Friday Read: Riding the tequila wave
It is a tumultuous time to be a smaller tequila producer. External forces are a mixture of positive market growth and negative trade tensions, including rising supply costs (agave, in 2018, was up 571% since 2016), fuel shortages engendered by pipeline pirates and fraying civil structure in the main production area of Jalisco. Against this background ‘adaptation’ is the keyword for the smaller producer.
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